Side B Leadership

Your leadership and legacy is as unique as each of your music playlists

What Is Side B?

RCA introduced the “45” or “7-inch” as a way to put one hit song on one side of that little vinyl record. The most common form of the vinyl single is the “45” (named because of its play speed of 45 rpms) or “7-inch” (it was seven inches in diameter). Of course, they couldn’t leave the other side blank, so there was always a song on side B that was kind of like a younger, less glamorous sibling or the “unpopular” alter ego of side A.

Side B: the secondary, it’s the unpopular side, less glamorous side, the side we don’t often play. It doesn’t get a lot of recognition, but given a chance, it’s probably the hit. Much like these Side B songs: Hound Dog by Elvis; Good Riddance by Green Day; I am the Walrus by Beatles; Maggie by Rod Stewart; Can’t Always Get What You Want by Stones; We Will Rock You by Queen. These are all Side Bs that people fell into and fell in love with. Weren’t we lucky to hear those being played on the radio? And wouldn’t the world be lucky to hear your Side B? Wouldn’t the world be a better place with our Side B? Wouldn’t the company be great? Wouldn’t the employee and customer experience be great? Wouldn’t retention be great?

I also began to understand that Side B is where I wanted to be, it was most important to me to write from this track, Side B, the silent track of leadership. Those were my strengths and that’s when it changed, that’s when I changed.

RCA introduced the “45” or “7-inch” as a way to put one hit song on one side of that little vinyl record. The most common form of the vinyl single is the “45” (named because of its play speed of 45 rpms) or “7-inch” (it was seven inches in diameter). Of course, they couldn’t leave the other side blank, so there was always a song on side B that was kind of like a younger, less glamorous sibling or the “unpopular” alter ego of side A.

Side B: the secondary, it’s the unpopular side, less glamorous side, the side we don’t often play. It doesn’t get a lot of recognition, but given a chance, it’s probably the hit. Much like these Side B songs: Hound Dog by Elvis; Good Riddance by Green Day; I am the Walrus by Beatles; Maggie by Rod Stewart; Can’t Always Get What You Want by Stones; We Will Rock You by Queen. These are all Side Bs that people fell into and fell in love with. Weren’t we lucky to hear those being played on the radio? And wouldn’t the world be lucky to hear your Side B? Wouldn’t the world be a better place with our Side B? Wouldn’t the company be great? Wouldn’t the employee and customer experience be great? Wouldn’t retention be great?

I also began to understand that Side B is where I wanted to be, it was most important to me to write from this track, Side B, the silent track of leadership. Those were my strengths and that’s when it changed, that’s when I changed.

Leadership Coaching

Consulting By Paula

Leadership development is a passion of mine and never-ending.  As leaders, we get to a point in our career where balancing the daily business grind, expectations and time makes it challenging for self-growth.  Therefore, we bring a new innovative way to explore your Authentic Leadership Legacy within you.  You will learn to uncover and work to show up each day in your legacy behavior. 

At Side B Consulting, we start with understanding your unique business gifts, interests, and values that make you a strong leader, and we will take time to balance your drive and personal goals.  We dive deep into understanding your Side B Behavior, what you bring to the table as a whole person for all to see.  That is inherently deep within you to best serve your teams, employees, peers, and people from this behavior.  We will use music as a metaphor and tool to enhance your experience with Side B Consulting.

The Side B of Leadership

A New Approach

An innovative way to explore the legacy you will leave with the people you serve.

Paula's New Book

Side B: Remix your Leadership Style

Genuine leadership has the potential to a long-lasting legacy. In Side B, author Paula S. White uses her keen insight for leadership and passion for music as she unlocks new doors for seasoned and aspiring leaders. Throughout Side B, readers will develop the ultimate leadership growth hack; their Side B Legacy.

The Side B Legacy is an X factor quality that draws its power from 10 positive emotion-based behaviors. In fostering these behaviors, readers will begin to see their life more like a composition of music, with each note ringing out and leaving behind lasting resonance.

As an acclaimed lyricist, coach, and lifelong lover of music, Paula S. White takes readers through a vision of cultivating a better work culture by getting in touch with their dormant leadership potential.

Side B helps leaders:

  • Develop an awareness for their emotion-based traits
  • Grow as leaders by building their own unique “Playlist”
  • Balance resume skills with character qualities
  • Understand how music can create lasting freedom for their health
  • Cultivate the ability to listen to an inner melody

Everybody has their practical, Side A behaviors that help them complete a resume and fit a job description. But it’s through the mastery of your Side B legacy that unlocks your true leadership potential.

Side B is a masterful composition and Paula S. White is its Maestra. Readers will develop an awareness of their potential and evolve into the leaders that they were truly meant to be.

Testimonials

People Are Talking

Paula is a fantastic coach and a wonderful person. She really makes you visualise and believe where you could be/want to be and works with you on the steps to get you there. I now not only have a coach who is helping build on my confidence all the time, with tried and tested techniques, as well as creating our own, to push me out of my comfort zone when required. Paula is a total breath of fresh air and I would (and have) recommended her to others, without a shadow of a doubt.
I would recommend Paula without hesitation to others who are looking to gain insight about themselves and construct a practical plan for behavior change to serve those you lead
Paula is an amazing coach! She knows when to teach, coach, inspire, support, or just listen. Her experience, passion to help others and celebrate your success are just a few reasons why she is an amazing coach.
Paula has been an exceptional mentor and guide during my transition from marketing into sales. During our first discussion she made me feel confident in my career-change choice and even gave me helpful and constructive feedback over a real-time resume review. Paula was supportive the entire way, from helping with my interview prep to providing feedback when it came time to reviewing the offer and making the final decision. Without Paula’s guidance I would not be starting my new role in sales this quickly and for such an exciting company. I am excited for what is to come and to continue learning and growing in my career with her by my side.
There is a lot of content out there along the lines of “How to become a Sales Expert,” and it quickly becomes overwhelming and contradictory. I am fortunate to have connected with Paula to get personalized, 1:1 sales coaching prior to, and during, a career pivot. She quickly identified opportunities for improvement and created an individualized and actionable plan to fill in the gaps, while giving me confidence about the strengths I already had. Choosing Paula’s expertise to guide me at a professionally vulnerable time was an excellent investment of my time and resources.
I had the opportunity to connect with Paula at a unique point in my life. I was in the process of transitioning from my 20-year marketing career to becoming a CRM Consultant. At that point, I had the chance to start her Individual Leadership Coaching Program. It was a fantastic experience, and it came in perfect timing. She empowered me by offering her support in defining my career road map and helping me to understand and recognize myself as a leader. Her kindness and attentive personality were a highlight in the process. I am so glad to have the opportunity to be coached by her.
I had the pleasure of working with Paula for close to 10 years. By working together, we were able to consistently grow our sales together through solution selling training tailored specifically to her team’s needs. She is extremely effective, professional, and insightful. I would recommend her abilities to any company wanting to grow and/or transform their inside sales team!
A few months ago, I felt like I was on a path that was covered in a dense fog: I knew I was moving, but the direction and outcome were not clear. I feel lucky to have met Paula because she not only helped me navigate to where I was trying to be, but she also helped me look around and identify what was around me to help me get where I needed to go. When trying to grow professionally, it is important to understand oneself personally as well. During the ups and downs, she checked in with me on what songs were coming to my head and to think about why that particular song or artist was striking a chord. After any assessments I took, she did a deep dive with me and I was able to define more clearly who I am, what I bring to the table, and how I can grow with self improvement. She is an incredible listener, a steady guide, and honored to be chosen as a mentee. I am forever grateful and have already seen incredible results from having worked with her. Thank you, Paula, for everything.
Paula provided a very detailed approach with a specific timeline to meet our objective of building a sustainable Inside Sales team and processes. Her over twenty years ‘experience in leading professional sales teams helped us determine our initial layout and structure aligned with our fiscal goals This layout included interviewing potential candidates, compensation, objectives and roles for each stakeholder. In addition to her industry knowledge Paula provided introductions to other sales leaders for input and references of additional resources. Paula takes a vested interest in your personal and business goals that creates a positive and rewarding outcome for all involved. H&A will continue to rely on Paula and her support through out our growth as a trust advisor.

About Paula S. White

Paula S. White has an unwavering passion for music that she applies in order to bring new perspectives and open new possibilities for leaders. Her one-of-a-kind, forward-thinking approach starts with a foundation of heart and mind.

A globally recognized sales leader, Paula has leveraged her talents to scale Inside Sales Teams into multi-million stand-alone sales channels. She has helped organizations achieve 8% – 10% yearly compounded growth, demonstrating success in a wide variety of industries to include travel and tourism, investments, veterinary and healthcare distribution.

Explore Your Side B Legacy

Legacy, referring to the part of you seen by others in any career move, in the way you treat people that you associate with and serve, and how you leave each workday in your natural gift that inspires and impacts others. Often, people do not like to think of the past as the future, but it is important to uncover who you are as you are serving people and help write the future for those generations of leaders coming up, we must prepare the future leaders and leave the team, people, and company in the best shape possible. This is not about making a name for yourself or the title you hold, it is about the silent serving of people. It will ultimately be the people, who describe your legacy, not you. However, if we know the strength, we hold for the best legacy we could leave, then let’s stand in the legacy and work to make it the best part of us, our Side B gift.

Building Better Teams!

In today’s complex work environment, individual talent is not enough to succeed and team performance is equally critical to achieve targets. By identifying the team’s dynamics to maximize their strengths and develop their weaknesses, a manager relies on what they know, which can lead to bias and favoritism. Therefore, we provide a Team Workshop to help managers enhance team performance, by identifying individual strengths and weaknesses, as it relates to the team. Using the Harrison Assessment’s Paradox Theory will enable a deep understanding of the team interactions as well as how everyone’s behaviors contribute to or obstruct team objectives. Harrison’s Team Development results in a step-by-step plan in which each team member can adjust to improve team performance.

Your Story, Your Leadership Development

With our deep-rooted passion to help others and the gift of exploring how music can serve your talents. We begin with the Harrison Assessment tool, where you will gain personal insights to your preferences, tendencies and interests that affect attitude and behaviors which can profoundly impact productivity and engagement. Harrison’s Leadership Development Assessment is a unique 25-minute SmartQuestionnaire to provide a deep dive into the behaviors that make leaders successful. Paradox Technology accurately determines whether your leadership strong behavioral traits are genuine strengths or costly derailers. Whether you are an emerging leader or senior leader, this essential understanding of leadership behaviors and stress responses can empower your career path.

Curate Your Personal "Legacy" Playlist

We will dive into what are your musical memories, musical motivations, and your musical mindset to develop a playlist for you to have the opportunity to be creative, productive, and empowering at the same time. The playlist will be uniquely yours and curated to your musical tastes.

Remote Workforce Analytics

The face of sales is changing, and there is an overwhelming need to understand if an employee has the behavioral competency to work remotely. But there is no technology that is 100% reliable and we rely on our intuition. Therefore, we have a tool that has been developed to specifically assess Remote Work Behavioral Competencies to help organizations maximize performance and meet the challenges of working in a remote environment. Using the Harrison Unique Behavioral Competencies framework, we have developed two new competencies for Remote Productivity and Remote Communication. There are two versions of the competencies: One for remote workers and the other for leaders who manage remote workers.

Theme Song

As a company, do you want to create a Theme song to hit your goals? You will experience writing lyrics, defining a genre and receiving a completed song in MP$ format, to use for Team Meetings, National Sales Meetings, motivate individuals, remain committed to one goal or mission or even use your MVVGP to explore your company song.

Get notified about Paula's upcoming book launch

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